Mautic, Open Source marketing software, can be used to send targeted emails about events to people on your mailing list who live within a radius of that event. The best thing about this process is the lists will always be up to date when you need them: next time an event is in the same area you have a list ready and waiting. Here’s how it’s done.
Category: Email Marketing
Troubleshooting changes in Analytics: Bounce rate down: Page views up caused by second Matomo / Google tracking code
Hi all, just a quick dip into website analytics today! Over the years I have learned that watching your analytics like they are drying paint after you make big changes to the site is a great way to…. find errors and be disappointed! (Not kidding unfortunatly) After most major website revamps I have been involved…Continue reading Troubleshooting changes in Analytics: Bounce rate down: Page views up caused by second Matomo / Google tracking code
GDPR: you are allowed to maintain a blacklist, suppression list or stoplist. You are also allowed to freak out and panic.
In May the EU General Data Protection Regulation (GDPR) comes into force (and no, brexit won’t get us out of it – still no benefit to brexit. Sorry.) In my view this is shaping up be a complicated piece of law for small businesses to follow, both intellectually and technically. Worryingly, I’ve not heard much…Continue reading GDPR: you are allowed to maintain a blacklist, suppression list or stoplist. You are also allowed to freak out and panic.